After recently opening its Middle East regional headquarters in the Jebel Ali Free Zone Authority (JAFZA) in January 2009, Leviton, North America’s leading manufacturer of electrical and electronic products, has signed      PC DealNet, part of ITG (Holding), as its channel partner in Lebanon.          PC DealNet will promote Leviton’s structured cabling products and complete end-to-end system solutions for network infrastructure - from the backbone to the workstation for the enterprise, data center, service provider, and residential markets. Through this partnership, Leviton will extend its footprint into Lebanon’s fast growing ICT market. Leviton also announced the appointment of Mr. Shady Youssef as Country Manager for Lebanon and other Gulf countries, who will oversee the operations.
PC DealNet announced this partnership on April 7, 2009, in the Metropolitan Hotel, gathering more then 100 resellers and dealers.

Speaking on the partnership, Mr. Ramzi Nassif, Managing Director, Leviton Middle East said, “Leviton realizes that in order to be dominant in the Middle East market like it is in the United States, it needs to forge strong partnerships with leading distributors and system integrators in the region. PC DealNet has an excellent established network of value added resellers, dealers and retailers and a strong team of experts with local experience. We believe that PC DealNet is the ideal partner for Leviton and we intend leveraging their expertise and extensive channel network to increase market awareness and acceptance of our networking solutions in the Lebanon market and tap new business opportunities”.

Leviton has strategically covered its key markets by appointing channel partners and country managers in some of the GCC countries including the highly lucrative Saudi Arabia market. Mr. Nassif explained that this was an indication of Leviton’s commitment to the Middle East, which he says is an important and growing market that has demonstrated high demand for Leviton’s

Network Solutions products. The company has already invested upwards of Dhs 7.5 million in ramping up its business in the Middle East and is expected to double its investment every year going forward. “We will seek growth and leadership position here through our excellent mix of technology, knowledge, experienced workforce and quality partnerships and are even considering manufacturing in the region in the next four or five years”, concluded Mr Nassif.

In the United States today, Leviton is the leading brand of structured cabling and home networking solutions for the building market.  The hardware giant has the strongest and most influential patent portfolios for industrial components and fixtures with over 25,000 products and is rated # 1 in brand preference by builders and electrical contractors in the United States. As networking technologies have evolved from Category 5 to 5e, to 6 and now to 6a which supports 10-gigabit transmission requirements, Leviton has been one of the few companies worldwide to find ways to consistently manufacture connectors that meet the high standards set by industry committees that define the performance criteria for these category ratings.

'We believe in establishing partnerships with industry leading vendors and our partnership with Leviton will greatly enhance our product portfolio and offerings to our partners and customers. Leviton has been at the forefront of technological innovation and PC DealNet is happy to be able to bring Leviton’s innovations to enterprises in Lebanon. Our market leading distribution position combined with Leviton’s world class products and solutions makes for a very successful partnership”, said Ms. Ayona Amhaz, General Manager, PC DealNet.

PC DealNet is a subsidiary of ITG (Holding), the largest IT Group in Lebanon. With partnerships with industry leading companies such as Cisco, HP, Toshiba, Epson and APC and an extensive network of 160 dealers, value added resellers and retailers, it has cemented its position as Lebanon’s premier ICT distribution company.

About Leviton Middle East
Leviton Middle East is a subsidiary of Leviton Manufacturing Company. Founded in 1906 at the dawn of the electrical era, Leviton manufactures over 25,000 different products and is North America’s leading electrical and electronic wiring device producer. Leviton products are used in nine out of ten homes in the US and Canada, and in commercial facilities, industrial plants and OEM operations. Independent surveys consistently show Leviton is Number One in brand preference among builders, electrical contractors, architects, specifying engineers and end-users. Leviton Network Solutions was created 20 years ago to meet the growing need for telecommunications and high-speed data technologies. Today, the division is dedicated to producing complete system solutions for network infrastructure, from the backbone to the workstation, for the enterprise, data center, service provider, and residential markets. Incorporating fiber and copper innovations to create the best and most integrated network possible, Leviton Network Solutions offers connectors, cabling assemblies, panels, wall plates and workstation solutions, cable management, and home technology equipment for commercial and residential uses.
For more information, visit http://www.leviton.com    

About PC DealNet s.a.l.
PC DealNet (PCD), part of ITG (Holding) group, distributes computer hardware, networking solutions and peripherals through a large network of value added resellers, dealers and retailers.
PCD represents worldwide renowned brands for different product lines: Computers and Notebooks (Hp, Toshiba), Networking solutions (Cisco), computer peripherals (Hp, Epson, Brother).
For more information, visit http://www.pcdealnet.com