Advanced Digital Imaging s.a.l. (ADI) part of ITG (Holding) group, and sole distributor of Canon photo and video systems in Lebanon, organized a fashion show at Le Royal Hotel for the launching of the Canon new line up of products.

The event that gathered more than 140 photography professionals was focused on the new Canon professional Digital SLR, Video and Still cameras.

During the opening speech, Mr. Charles Atallah, General Manager of ADI, confirmed ADI and Canon commitment to the Lebanese market.

Mr. Raul Gabat, Canon Specialist, Canon Middle East, introduced Canon Professional Services program (CPS) offering a range of support and information services to full time working professional photographers shooting with Canon EOS cameras. It is worth mentioning that Lebanon is the 3rd country in the Middle East to be initiating the CPS program.

Furthermore, Mr. Scharjeel Sheikh, Area Manager, Canon Middle East, presented the Canon new range of digital cameras and specifically the new professional Canon E05 SD Mark II. He also demonstrated its multiple features including the wireless shooting, wireless flash and high definition.

The professorial photographers were then invited to test the canon cameras whilst shooting the fashion models on the catwalk, and the photos were shown simultaneously on a giant screen using wireless technology.

At the end of the show, many valuable Canon cameras were given away and a dinner followed at the “Diwan Shahrayar” restaurant.

About Advanced Digital Imaging

ADI, member of ITG (Holding) group, is the sole distributor of Canon photo and video systems in Lebanon.

ITG (Holding) is a holding company handling a portfolio of autonomous businesses dedicated to the provision of Information and Communication Technology products, office automation equipment and the related professional services.

ITG is part of HOLCOM, an international group operating since 1967, which employs more than 2,850 professionals in 28 countries worldwide.

For more information on ADI: www.adi.com.lb

About Canon

Canon Inc., a Japanese multinational corporation, is a world-leading innovator and provider of imaging solutions.

For more information: www.canon.com