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460 The Multimedia Store launched its technology recycling campaign along with Beeatoona

April 23, 2015 – Beirut, Lebanon

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In line with ITG group’s commitment to an eco-friendly business environment, 460 The Multimedia Store (460MMS), an ITG company, launched a technology recycling initiative in March 2015.

The campaign was announced thru social media & e-mail advertising, encouraging individuals and companies to drop their old technology material, whether from home or work, at 460MMS recycling bins, Corniche Al Nahr- Beirut. In exchange for their old tech material, all participants were offered discount coupons to be used at 460 online store,, to buy new high-tech products from leading brands including HP, Toshiba, Apple, Canon, Microsoft, and many cool IT accessories.
This initiative was done in collaboration with Beeatoona, an NGO lobbying for a green environment across the MENA region, and which has a special e-waste management program aiming at a proper disposal of electronic waste. 
460 The multimedia Store is a permanent collecting point for Beeatoona, and encourages everyone to join efforts and get rid of their old tech material in a proper way, to avoid the harms of increased electronic waste.
The campaign gathered in 2 months, more than 200 old vintage materials which were delivered to Beeatouna for recycling: Laptops, PCs, servers, LCDs, keyboards, UPSs, printers, faxes, scanners, batteries, etc…
“We hope that this new initiative will help create awareness among the Lebanese community, and encourage actions for a better and cleaner environment. Each of us can contribute a little, and we should start somewhere and let others follow”, said Mr. Raja Teen, General Manager, 460 The Mulimedia Store.
This project comes after a set of ‘green initiatives’ launched by ITG since 2011. Among them: The adoption of an ‘I Think Green’ slogan that became part of ITG culture and the replacement of plastic bags by bio-degradable bags in the majority of its affiliates. In 2012 ITG organized a green conference, under the patronage of T.E.R.R.E. Liban, to raise awareness of ITG members with respect to the environmental issues & to create a positive influence.  In the same year ITG launched the paper recycling project, and after 14 months, ITG was capable of collecting 7,730Kg of paper for recycling.
In addition the ECOSYS division of Midware Data Systems, an ITG company, provides renewable energy solutions, thus helping promote the green initiative culture among our clients and fellow citizens.
About Beeatoona
Beeatoona is an NGO lobbying for green environment across the MENA region and which has a special e-waste management program aiming at a proper disposal & management of electronic waste. Their mission is to induce change in behavior of the MENA region communities to protect and save the environment. They believe in community based environmental conservation and management and in developing people's potentials and capabilities to respond to environmental needs and protection. 
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About 460 The Multimedia Store
460 The Multimedia Store is the group’s retail outlet supplying all the consumer-oriented IT products of ITG subsidiaries including: Office equipment such as fax machines and copiers, desktops & notebooks, imaging & printing solutions such as printers, multifunction & scanners, UPS systems, cameras and camcorders and all the related accessories.
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Information Technology Group (ITG) is a holding registered in Beirut-Lebanon, handling a portfolio of autonomous businesses dedicated to the provision of Information and Communication Technology solutions and the related professional services.
ITG is part of HOLCOM, a large group of companies, operating since 1967 and employing more than 4,830 professionals in over 35 countries (Lebanon, Middle East, Europe and Africa).
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