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LG Digital Signage solution for Empire Cinemas at ‘The Spot’, Choueifat, by Midware Data Systems

April 25, 2017 - Beirut, Lebanon

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Midware Data Systems, an ITG company, and a cutting-edge IT Infrastructure solutions provider, signed a deal with Empire Cinemas to implement a digital signage solution at their new location, ‘The Spot’, Choueifat.


Empire Cinemas was looking for a digital signage solution, aiming to broadcast marketing and communication messages in different formats (videos, posters, scrolling text, announcements and live feeds…), from their back office, throughout the Cinema area on the mall’s rooftop.


The LG Digital Signage solution provided by Midware, offers high-end corporate display across 14 areas of ‘The Spot’ mall rooftop, hosting Empire Cinemas.


The solution consist of 2 main components:

  • Content Creation and Management Solution: A central solution for content creation, management and publications of media on digital screens over Wi-Fi and wired Ethernet
  • Smart Signage: 36 stand-alone digital signage screens, and 53 video wall screens distributed on 7 large walls


All LG video wall and digital signage screens will be connected to the LG SuperSign server and solution. LG SuperSign manages the screens interface, and controls and monitors the content display.

The project will be operational by June 2017.


This solution will allow Circuit Empire to have various branding features, and opens the door to more clients advertising opportunities.


About Empire Cinemas


Empire Cinemas traces its history back to 1919 when Lebanese cinema pioneer, Georges N. Haddad, launches his first movie theatre in Beirut, naming it the Cosmograph at its Bourj location (Place des Canons-Beirut Central District). Today, Empire Cinemas has 6 locations in Lebanon and just recently opened its first location in Iraq.

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About LG


LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.


DIGITAL SIGNAGE - LG offers display solutions tailored to the conditions of your ever changing market. Whether for corporate communications, retail, QSR/foodservice, education, public venues or other vertical markets, LG provides turnkey signage solution targeted towards attracting customers and making immediate returns on your investment.

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About Midware Data Systems


A reliable and evolving IT infrastructure is nowadays strategically important for businesses to ensure constant growth and success.

With World-class partnerships, a broad product portfolio and proven technical expertise, Midware Data Systems (Midware), part of ITG (Holding), has mastered the art of building cutting-edge IT solutions, helping customers address today’s complex technology challenges. Much like a chess Grandmaster, Midware has gained a leadership position in one of the most competitive industries by always staying one step ahead of the market. When creating your IT game plan, be sure to make the right move.

Midware also provides renewable energy and power solutions through its division ECOsys, adding a new dimension to Midware and more diversification to its portfolio of solutions. 

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Information Technology Group (ITG) is a Lebanese holding company. We combine an array of autonomous affiliates dedicated to providing a large portfolio of solutions and services in the MENA region, in the areas of hardware, system software, and application software, in addition to building automation and office solutions.

Strong with our proven track-record and solid partnerships with leaders in the ICT industry, we can offer the full spectrum of solutions to most businesses, ranging from office furniture to the full-fledged data center, in addition to Cloud-based services.

ITG derives additional strength and reach thanks to its affiliation with the HOLCOM group of companies which has a 50 year history in diligently serving clients in the EMEA region with its 5,700 professionals.

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